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Blockchain Marketing: learn What it is About!

When you hear the word blockchain, your mind probably jumps straight to Bitcoin. But, Blockchain is a lot more than just cryptocurrency. It has the potential to transform the digital marketing world entirely, and we at Exhort Consultants are here to tell you a little more about what it truly is.

What is Blockchain?

A Blockchain is a digital, decentralized network that keeps track of all peer-to-peer transactions. Slowly but surely, blockchain is making its mark on various different industries. Blockchain has gained popularity in the marketing sector because it is decentralized, and it has a public record of all transactions which take place in the network. Since blockchain follows a consensus algorithm, information that is stored in the blockchain, once agreed upon by all parties in the system, cannot be tampered with. Each block is connected, and the information stored in them cannot be edited, removed or altered by anyone.

How has blockchain helped in marketing?

There are several ways in which blockchain technology is helping in transforming the field of digital marketing.

Here is how:

Place your ads in front of your target audience: No matter how good your ad is, it will not work unless you are able to display it to your target audience. Recent studies have shown that about 70% of the ads are not able to reach their target audience, and hence, the businesses are ultimately not able to see much returns on investment. However, many services are now able to use the blockchain technology to place their ads directly in front of their target audience.

Get rid of the middleman:

Presently, businesses use an intermediary like Google to market their business to t potential customers. However, with blockchain technology, the need for a middleman will be gone. Since a blockchain is able to build transparency, they do not need credible sources to vouch for them in order for people to trust them. Hence, businesses are able to increase their profit margin.

It helps companies become more transparent:

With blockchain technology, everything is made public. Unlike private blockchains such as those controlled by a bank, a blockchain marketing scheme ensures that there is transparency in each step of the network.

Better Online Shopping Experience:

With the help of blockchain technology, there are many sites that vendors can use to sell their products directly to a customer. Since there is no intermediary involved as this is a decentralized network, there are no extra fees to be paid. Hence, the vendor does not need to compensate for the fees by charging the customer extra for any item.

Blockchain Marketing is still relatively new, and may be difficult for some people to handle. For this reason, Exhort Consultants are happy to guide you through the entire process. With the help of our highly trained team, you will be able to employ the correct blockchain marketing strategies to help your business stand out in the market. You will not only learn more about how blockchain works but also be able to understand how it can help your business.

Blockchain Marketing